In this certification, you’ll learn to use Sponsored Brands to help customers discover your products across Walmart’s site and app. Starting with the fundamentals, you’ll build an understanding of how Sponsored Brands work, how campaigns are structured and how targeting, bidding and ad placements influence campaign performance.
As you progress, you’ll learn how to create and manage Sponsored Brands campaigns using automatic and manual targeting, apply optimization strategies and use Walmart Connect reporting tools to measure performance. You’ll also learn how to interpret campaign data, identify opportunities and make informed decisions to improve campaign performance over time.
By the end of this certification, you’ll have an end-to-end understanding of Sponsored Brands, from campaign planning and setup to measurement and optimization. You’ll be prepared to build, manage and improve campaigns that support your business goals on Walmart.
This certification is designed for advertisers, agencies and Walmart Connect partners who want to learn how to create, manage, measure and optimize Sponsored Brands campaigns in Walmart Connect Ad Center.