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Walmart Onsite Display - Auction Pricing Overview for Managed Serve Advertisers

  • By Walmart Connect
  • Published: Feb 1, 2024
  • Duration 50m
  • Rating
    Average rating: 5.0 1 review

Outline

This webinar was presented on January 30th, 2024 to managed serve advertisers to learn about the transition to auction pricing for all Walmart Onsite Display campaigns. Presentation deck is included as a downloadable below.

 In April 2024, Walmart Connect will move to fully programmatic and transition to auction pricing for all Walmart Onsite Display campaigns.

 This webinar and Q&A covers the transition to auction pricing, insertion orders, the new Managed Serve fee structure and more.