Training on creative best practices in Walmart advertising including the essentials of Walmart's branding guidelines for effective ads across platforms and placements and the primary functions of the Creative Builder tool.
The Walmart DSP Certification, created in collaboration with The Trade Desk, offers an in-depth overview of the value and benefits of Walmart DSP. You will learn media planning, how to set targeting strategies, and how to analyze measurement and reporting...
This course introduces dynamic bidding for Sponsored Products - a smart bidding feature designed to save time and effort, optimize bid prices to help boost conversions and optimize ad spend. You'll learn about what dynamic bidding is, how and when...
This webinar, presented on Tuesday, July 9, 2024, provided a deep dive into Sponsored Search giving hands-on-keys commerce and programmatic teams the tools to transact effectively on our platform. In this session, our Product Marketing team shared detailed information on...
Training on Brand Shop and Shelf that covers how to set up and manage Brand Shop and Shelf pages on the Shop Builder platform in Walmart Connect Ad Center.
Watch this Walmart Onsite Display webinar to learn how you can use Walmart Onsite Display to create personalized advertising campaigns on Walmart’s site and app that can help you connect with real customers during their shopping journey. This free webinar...
This webinar provides details on how to best utilize CTV to empower Agencies to leverage the best of streaming TV to drive awareness among customers through Walmart DSP.
In this session, Walmart Connect explored the Sponsored Search advertising products. We went in depth on campaign set-up, management, tactics, keywords and more to ensure you are getting the most out of your Sponsored Products, Sponsored Brands and Sponsored Video...
In this course, you'll discover how our Store Attribution metrics enables advertisers to measure the impact of their Sponsored Search campaigns on in-store sales, providing a more comprehensive view of their ROAS and helping them optimize their advertising strategies.
This webinar includes a dive deep into Brand Shop and Shelf, how it complements our current Walmart Connect portfolio, high level competitive insights, and more.
This course will teach you about the functionalities and features (including out-of-budget) within the All Campaigns page which lets you access Sponsored Search advertisers, analyze, strategize and optimize multiple campaigns efficiently from a single page.
The All Keywords page found under Campaign Management in the left-side navigation lets you, our Sponsored Search advertisers, analyze, strategize and optimize multiple keywords efficiently from a single page.
This course is applicable for the general availability (GA) phase of the Sponsored Videos launch and will take approximately 15 minutes to complete. There is a 10-question quiz at the end that you are required to pass to receive credit...
Welcome to our comprehensive learning path for our display trainings. By following this learning path, our client agencies can develop the expertise they need to understand Walmart displays and how they enhance the shopping experience and drive business results. This...
This course contains the steps that walk you through how to create a Lookalike audience. This course is intended for our external partners.
Training on Sponsored Brands advertising from planning through optimization--including elements such as product eligibility, targeting techniques, bids, budgets, images, ad groups and reporting options.
Training on Sponsored Videos advertising from planning through optimization--including elements such as product eligibility, creating and uploading video assets, campaign creation, performance optimization and reporting options.
Foundational knowledge on Walmart Connect’s retail media advertising solutions, including onsite, offsite, in-store and omni capabilities.
This course introduces variant bidding and how it enables advertisers to promote any item within their catalog for their Sponsored Products campaigns. This course is for an external learner.
This recording covers Custom Audience for DSP. This course is for an external learner.
