Self-serve Walmart Onsite Display Bootcamps

We are excited to present the Walmart Connect bootcamp series for the transition of Onsite Display Auction to self-serve. This virtual educational series will provide a four-part overview to enable the quick-launch of Walmart Onsite Display Auction campaigns with full control over bids, budgets and optimizations.

Session 1: Self-serve Walmart Onsite Display 101 – Fundamentals

This training, held on March 26, 2025, highlights the basic principles of self-serve. This educational session included a live discussion of what the transition looks like and support that is available followed by an open Q&A on the transition to self-serve. The presentation deck is available for download below the recording.

Session 2: Self-serve Walmart Onsite Display 201 – Audience and targeting capabilities

This training, held on April 9, 2025, provides an in-depth look at the Walmart Onsite Display targeting strategies we offer to help you achieve your advertising goals. This educational session will includes a live discussion and demo followed by an open Q&A on the transition to self-serve. The presentation deck is available for download below the recording.

Session 3: Self-serve Walmart Onsite Display 301 – Campaign management and creative controls

This session, held on April 16, 2025, covered set up, optimizations and best practices for your Onsite Display campaigns and included a live discussion and demo. The presentation deck is available for download below the recording.

Session 4: Self-serve Walmart Onsite Display 401 – Campaign measurement and reporting

This session, held on April 23, 2025, covered the available reporting metrics and the insights they can provide. This educational session included a discussion of reporting availability as well as some Q&A on the transition to self-serve. The presentation deck is available for download below the recording.